Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation

Annabelle Gawer and Michael Cusumano, Harvard Business School Press, 2002.

Ralph Katz Book Review

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Northeastern University

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Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation - Do You Have Platform Leadership?

Intel, Microsoft, and Cisco roared to success by encouraging other companies to use their products as "platforms," spurring industry innovation and customer excitement along the way. Now platform wannabes including Palm, NTT, DoCoMo, and Linux are charging into the market. A new book, Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation, offers a framework that managers can use to design a strategy of platform leadership. PLUS: Q&A with

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Annabelle Gawer.

by Annabelle Gawer and Michael A. Cusumano

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Paper to be presented at the DRUID 2012

on

June 19 to June 21

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at

CBS, Copenhagen, Denmark,

Industry Platforms and Ecosystem Innovation

Annabelle Gawer

Imperial College London

Imperial College Business School

a.gawer@imperial.ac.uk

Michael Cusumano

MIT

Sloan School of Management

cusumano@mit.edu

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