Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation - Do You Have Platform Leadership?

Intel, Microsoft, and Cisco roared to success by encouraging other companies to use their products as "platforms," spurring industry innovation and customer excitement along the way. Now platform wannabes including Palm, NTT, DoCoMo, and Linux are charging into the market. A new book, Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation, offers a framework that managers can use to design a strategy of platform leadership. PLUS: Q&A with

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Annabelle Gawer.

by Annabelle Gawer and Michael A. Cusumano

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