IoT時代におけるドイツ完成車メーカーの戦略
-Industry4.0 とVW のMQB 戦略-
The German Automotive manufacturers’ strategy in the IoT era :The German Industrie4.0 and VW MQB Strategy
Experience D[r]iversity.
ANNUAL REPORT 2012
geschäfts Bericht 2012
VW: MQB Benefits Are Over-Hyped - The Economics of Scale Do Not Support Some Of The More Outlandish Claims
Max Warburton (Senior Analyst) • max.warburton@bernstein.com • +65-6230-4651
Abbas Ali Quettawala, ACA • abbas.quettawala@bernstein.com • +44-207-170-0535
Investigating the Role of MQB Platform in Volkswagen Group’s Strategy and Automobile Industry
Dr. Andrei Buiga
Lecturer, Management-Marketing Department, Artifex University of Bucharest, Romania
VOLKSWAGEN MQB
NEW GLOBAL GROWTH DRIVER