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8 Master Data and Product Information
Management Challenges You Can’t Ignore!
There are recognizable challenges which run throughout the
As influenceable and experience driven shopping interactions
take the industry by storm, C-Suite executives must seek
limitless flexibility and innovation.
A Practical Guide to Better Product Information Management
INTRODUCTION
THE CRITICAL ROLE OF PRODUCT INFORMATION
From “connecting moments of discovery to commerce” to exploring the possibilities of “context
driven communication”, enterprises must target the 24-hour digital native, with a potent mix of
content and commerce