VW: MQB Benefits Are Over-Hyped - The Economics of Scale Do Not Support Some Of The More Outlandish Claims

Max Warburton (Senior Analyst) • max.warburton@bernstein.com • +65-6230-4651

Abbas Ali Quettawala, ACA • abbas.quettawala@bernstein.com • +44-207-170-0535

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Robin Zhu • robin.zhu@bernstein.com • +852-2918-5733

Bo Wen • bo.wen@bernstein.com • +852-2918-5718

March 26, 2013

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Investigating the Role of MQB Platform in Volkswagen Group’s Strategy and Automobile Industry

Dr. Andrei Buiga

Lecturer, Management-Marketing Department, Artifex University of Bucharest, Romania

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Email: andrei.buiga@gmail.com

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January 2012

White Paper

Platform Strategy will Shape Future of OEMs

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Flexibility to Drive Growth

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VOLKSWAGEN MQB

NEW GLOBAL GROWTH DRIVER

The new automobile modular platforms:

from the product architecture to the manufacturing network approach

Jesus F. Lampon and Pablo Cabanelas and Vincent Frigant

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University of Vigo, University of Vigo, University of Bordeaux

2017

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Die Modul-Baukasten-Strategie des Volkswagen-Konzerns im Zusammenspiel mit globalen Systemlieferanten

Hubertus Lemke

Volkswagen AG

Dr. Stefan Schmerbeck

Global Government Affairs

Future Technologies

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Volkswagen AG

Clean Vehicle Development at VW

Volkswagen Powertrain and Fuels Strategy

ERTRAC annual conference

3rd March 2015, Bruessels

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GEN Working Paper B 2015 – 2

webs.uvigo.es/infogen/WP

THE IMPACT OF IMPLEMENTATION OF A MODULAR PLATFORM STRATEGY IN AUTOMOBILE MANUFACTURING NETWORKS

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Jesús Lampón*

Pablo Cabanelas**

Javier González Benito***

* GEN and Universidade de Vigo

** Universidade de Vigo

***Universidad de Salamanca

January 2015

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