INTRODUCTION
More than ever, consumers are holding companies accountable for the environmental impact of their offerings, and evidence shows that they’re willing to pay for it.
A 2018 study by Nielsen revealed that nearly three-quarters of all Millennials and Gen Z would pay a premium for sustainable products and services.
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These consumers are demanding sustainable product experiences; and companies need to reinvent themselves to answer these needs. It starts with sustainable manufacturing.
Digital technologies accelerate the development of sustainable manufacturing. It’s a core component of the new ‘Industry Renaissance’– the merger of automation, the Internet of Things (IoT), artificial intelligence, business processes, big data and cloud computing.
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