Introduced in iOS 7, iBeacon is an exciting technology enabling new location awareness possibilities for apps. Leveraging Bluetooth Low Energy (BLE), a device with iBeacon technology can be used to establish a region around an object. This allows an iOS device to determine when it has entered or left the region, along with an estimation of proximity to a beacon . There are both hardware and software components to consider when using iBeacon technology, and this document will give an introduction to both, along with suggested uses and best practices to help ensure a highly effective deployment leading to an outstanding user experience.