SAP HANA is one of the first data management platforms to handle both transactions and analytics in-memory on a single data copy.It converges a state-of-the-art database with advanced data processing services, data integration services, and application services. You gain a single secure environment for all your mission-critical data assets, so you can manage large volumes of structured and unstructured data efficiently to improve total cost of ownership. And, at the same time, you can

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simplify your IT landscape and reduce administrative effort by consolidating multiple workloads

onto SAP HANA. Being able to Run Simple helps you deliver insight into ongoing transactions, so your organization can respond in real time to market change, seizing new opportunities more quickly than your competitors.

And you can develop innovative applications on SAP HANA that combine transactions and analytics and deliver engaging personalized experiences over any device.

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