FUTURE PROFITABILITY – IMPACT OF GLOBAL MEGATRENDS ON PRODUCT COST AND COMPETITIVENESS

The megatrends that significantly influence global developments in the new millenium are as follows: „Climate Change and Resource Scarcity, Urbanization, Economic Power Shifts, Demographic Changes, Technological Progress, Globalization and Consolidation“.

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We have conducted a survey based on these megatrends, to address the key question which affects the core of any business, namely „how can businesses ensure their future commercial success and their future profitability?“.

This study (conducted by MHP - A Porsche Company) presents an internal perspective of the industry, indicating the most important trends/challenges facing businesses, within the context of megatrends and product cost management, leading towards shaping a successful future.

The aim of this trend survey is to quantify the impact and importance of the megatrends in terms of „future profitability“ and document this statistically. The survey is comprised of 129 decision-makers, predominantly from the automotive industry and the mechanical and plant engineering, who have participated with valuable technical expertise.

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