BIG DATA FUTURE – OPPORTUNITIES AND CHALLENGES FOR THE GERMAN INDUSTRY

The quantity of available data is growing rapidly – with the Internet of Things, this development will even accelerate in the next years. Particularly well-known companies from the digital business have been analyzing structured and unstructured information for years and achieving great success with them: e.g., in the targeted contact of customers or the precise forecast of sales volumes. BIG DATA has not reached industrial companies at the same scope yet – also and particularly not companies in the automotive industry. At the moment, they are still examining how they can transfer the experience and approaches of digital business to their industries and which application scenarios promise benefits. Where are the industrial companies in Germany precisely in the implementation of BIG DATA, though? We have tried to answer this question with the MHP BIG DATA Future study. Between August and October 2014, we asked 254 decision-makers in industrial companies in Germany about the subject of BIG DATA online and anonymously.

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The surprising result

BIG DATA is not a reality yet for most companies. Only 6% of the participants stated that they had already introduced BIG DATA concepts in their companies. More than every third company either has no plans at all or limits itself to collecting general information on BIG DATA. Roughly every fifth respondent is thinking about specific application scenarios. Pilot projects have been started in 28% of the companies. To say it clearly: dynamics and high commitment are not visible at the moment. The industry in general is still far from a wide technical BI/BIG DATA penetration.

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