Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics

Tobias Redlich, Manuel Moritz, Jens P. Wulfsberg

Management for Professionals

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Springer International Publishing

2019

Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.

With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.

A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen

Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth

Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

Table of contents :

Front Matter ....Pages i-x

Introduction: Co-creation in the Era of Bottom-Up Economics (Tobias Redlich, Manuel Moritz, Jens P. Wulfsberg)....Pages 1-6

Front Matter ....Pages 7-7

How to Co-create Value with Users: A Case Study on Local Motors’ Contest Community (Manuel Moritz, Tobias Redlich)....Pages 9-20

Using Open Production Sites for Supporting New Ways of Corporate Innovation (Jan-Hauke Branding, Sissy-Ve Basmer-Birkenfeld, Tobias Redlich)....Pages 21-35

Distributed Manufacturing: Make Things Where You Need Them (Anna Sera Lowe)....Pages 37-50

Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services (Stefan Vorbach, Christiana Müller, Elisabeth Poandl)....Pages 51-62

Blockchain-Enabled Open Business Models: New Means to Shared Value Capturing? (Robin P. G. Tech, Jonas Kahlert, Jessica Schmeiss)....Pages 63-76

How to Take Advantage of Online Platforms Like the Sharing Economy Does (Anja Herrmann-Fankhaenel)....Pages 77-88

The F.A.I.R. Model of Cooperation: How Managers Can Co-create Value Within Innovation Networks (Jules Thoma)....Pages 89-102

Front Matter ....Pages 103-103

Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source (Benno Luthiger)....Pages 105-115

Understanding Open Source Software Communities (Jan-Felix Schrape)....Pages 117-127

Harnessing the Synergy Potential of Open Source Hardware Communities (Robert Mies, Jérémy Bonvoisin, Roland Jochem)....Pages 129-145

Open Source Medical Devices for Innovation, Education and Global Health: Case Study of Open Source Magnetic Resonance Imaging (Lukas Winter, Ruben Pellicer-Guridi, Lionel Broche, Simone A. Winkler, Henning M. Reimann, Haopeng Han et al.)....Pages 147-163

Front Matter ....Pages 165-165

Patent Law in the Era of 3D Printing: The Practitioner’s Perspective (Constantin Blanke-Roeser)....Pages 167-176

Navigating Patents in an Open Hardware Environment (Dana Beldiman, Fabian Fluechter)....Pages 177-188

Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content (Clemens Appl, Philipp Homar)....Pages 189-199

Overcoming Concerns in Collaborative Transactions (Rosalie Koolhoven)....Pages 201-214

Back Matter ....Pages 215-217

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