Master Plan, Part Deux

Elon Musk • July 20, 2016

The first master plan that I wrote 10 years ago is now in the final stages of completion. It

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wasn't all that complicated and basically consisted of:

1. Create a low volume car, which would necessarily be expensive

2. Use that money to develop a medium volume car at a lower price

3. Use that money to create an affordable, high volume car

And...

4. Provide solar power. No kidding, this has literally been on our website for 10 years.

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